Presence of Chevrolet, Buick GMC at the 2026 Montreal Auto Show: what to expect

The presence of Chevrolet, Buick GMC at the Montreal Auto Show in 2026 is shaping up to be one of the most complete and strategic showcases of this edition. From January 16 to 25, visitors will have access to an impressive lineup of new releases, electric vehicles available for test drives, iconic models, and exclusive on-site activations at the booths. This showcase not only highlights the brands' future direction, but also lets you experience the products in a practical, hands-on way.

For customers of Christin Automobile, this event is a prime opportunity to get up close with the models that will shape the coming years--both on the EV side and on the performance side.

The Montreal Auto Show remains a must-attend event for car enthusiasts. In 2026, Chevrolet, Buick, and GMC will take center stage with distinct booths, each highlighting its own DNA: accessibility and innovation for Chevrolet, refinement and comfort for Buick, and rugged capability for GMC.

This clear layout makes the visit easier and allows consumers to compare, ask questions, and better understand the differences between the group's brands.

The 2027 Bolt EV is without a doubt one of the most anticipated models at the show. Chevrolet is betting big on this vehicle to further democratize EV adoption in Canada. More modern, better equipped, and designed for realistic everyday use, the new Bolt speaks directly to urban and suburban drivers who want to go electric without compromise.

Key highlights include:

• Improved range designed for our winters.
• A compact format that's easy to park and agile in the city.
• A redesigned tech interface that's more intuitive.
• A strategic price positioning to stay accessible.

On the show floor, the 2027 Bolt EV lets visitors see for themselves that EVs are no longer reserved for an elite segment--they are built for everyday life.

One of the biggest advantages of the presence of Chevrolet, Buick GMC at the Montreal Auto Show is the opportunity to take part in on-site test drives. Nothing replaces a few kilometres behind the wheel to truly understand a vehicle.

Models available for test drives:

• Chevrolet Bolt
• Chevrolet Equinox EV
• Chevrolet Blazer EV
• Chevrolet Silverado EV
• GMC Hummer EV (SUV and pickup truck)
• GMC Sierra EV

These test drives let you evaluate instant acceleration, quiet ride, suspension comfort, and how easy the onboard technologies are to use. For many visitors, this is often the moment when interest turns into a real purchase intent.

Beyond electrification, Chevrolet is reminding everyone that it still masters the art of performance with the Corvette ZR1x. A true technology showcase, this model draws driving enthusiasts as well as curious visitors who want to see just how far the brand can go.

Aggressive design, premium materials, and advanced aerodynamics: even standing still, the ZR1x demands attention. Its presence at the show adds a strong emotional dimension to the overall display.

To enhance the experience, several public figures will be on-site at the booths to meet visitors, chat, and sign autographs.

Appearance schedule:

• Mariloup Wolfe: Saturday, January 24, 12:00 p.m. to 1:00 p.m. - Chevrolet booth
• Maripier Morin: Saturday, January 24 (time to be announced) - Buick booth
• Sébastien Toutant: Sunday, January 25, 12:00 p.m. to 1:00 p.m. - GMC booth
• Marc Dupré: Sunday, January 25, 2:00 p.m. to 3:00 p.m. - GMC booth

These appearances add a human and accessible element to the event, appreciated by families as much as by car enthusiasts.

The visit to the show doesn't end with discovery. For many, it marks the start of a serious reflection. That's where the expertise of Christin Automobile truly comes into play: supporting customers after the show, answering practical questions, and turning interest into a clear plan--without pressure.

Whether it's an EV, a family SUV, or a performance model, the show is the starting point for a better-informed buying journey.

The presence of Chevrolet, Buick GMC at the Montreal Auto Show stands out for:

• A credible and diverse EV lineup.
• Practical test drives, not just static displays.
• A balance between innovation, accessibility, and performance.
• A visitor experience enhanced by well-known ambassadors.

For Quebec consumers, it's a rare chance to compare, test, and ask every question in one place.

1. Are the test drives available to everyone?
Yes, subject to the usual conditions (valid driver's licence, on-site registration).

2. Is the 2027 Bolt EV already available to order?
The show is mainly an opportunity to discover it; availability details can then be confirmed at the dealership.

3. Can you compare multiple EV models on the same day?
Yes, test-drive operations allow you to try different vehicles depending on attendance.

4. Are the ambassadors on site all day?
No, each personality has a specific time slot to respect.